search something new

concept
creative lead

sure, we turn to google to check the weather, find opening hours or shop for cat food. but with 15% of searches being brand new questions, we actually turn to search for much more than just the functional. we aimed to remind young indians to keep their creative googling alive by embedding search into the real world and replacing long, everyday objects with searchbars. we visualised the moment curiosity strikes and presented the world as an infinite canvas for brand new questions - one just has to be curious enough to see them.