this is my ramadan

creative lead
strategy
concept

with the largest muslim population in the world, ramadan is the moment of the year for indonesians. after years of covid-restricted observations, young indonesians had more questions than ever. to remind locals that google search was here for all their newfound needs, we created a series of social-first, karaoke-ready music videos. a collab that no one expected with the auntie godmothers of qasida music - nasida ria.