plastic potential
end-to-end
we’ve ‘eliminated’ plastic bags and byo shopping bags, yet all the products we buy are still littered in soft plastics. it felt like such low hanging fruit to get folks to start collecting and returning soft plastics for recycling through redcycle.
plastic potential is a branded campaign that encourages young, city-dwelling aussies to adopt soft plastic recycling habits.
developed as the capstone project for my degree at rmit.
beyond standard campaign assets, i explored further touch points at which to encourage the habit.
downloadable instructions for a diy bin using upcycled cardboard
made within 15 minutes using common household items
line with a soft plastic bag (that gets recycled too)
a reusable bag for your plastic bags
a final reminder jic